News — ThisIsWholesome
Honey Maid responds to backlash over its pro-LGBT ad with a touching video advocating LOVE
In the beginning of March Honey Maid, the 90 year old brand known for Gram Crackers and Teddy Grams, aired a commercial celebrating diverse families. The 30-second clip features a two-dad family, a biracial family, a tattooed-musician dad, a single parent, and an army-dad. The video ends with the slogan, “No matter how things change, what makes us wholesome never will. Honey Maid. Everyday wholesome snacks for every wholesome family. This is wholesome.” Anti-gay groups and individuals responded by sending a wave of hate mail Nabisco’s way, taking particular issue with the pairing of homosexuality and the word ‘wholesome.’ Nabisco...